As one of the largest and most widely-recognized dog registries in the world, issuing over 225,000 canine and litter registrations each year, is the perfect place to advertise your products and services to the dog world. If you want to appeal to a variety of target customers, including dog owners, breeders, canine professionals, puppy buyers, affiliate clubs, and event participants, you've come to the right place!

Advertising options are as low as $30 per month.


If you're interested in advertising a litter of puppies, visit our Puppy Advertising page.


  • Completely responsive, mobile-friendly site
  • Fast and convenient online registration
  • Instant and secure online access to member, canine, and invoice records
  • Downloadable forms and applications
  • Vast archive of online resources on our blog
  • Interactive dog-breed compatibility quiz to pair puppy buyers with the right breed
  • Puppy Development Tracker provides real-time instructions on caring for dogs at different stages of life
  • Hundreds of current puppy advertisements to pair buyers with the right breeder
  • Full stocked online store


  • Breeders: Reach thousands of registered dog breeders to promote your product/service to clients and new puppy owners
  • Dog Owners: Make your product available to hundreds of thousands of dog owners and members registering online
  • Canine Professionals: Dog trainers and canine education instructors from all over the country
  • Puppy Buyers: Introduce your product in the early phases to potential puppy owners, searching CKC puppy ads for the right companion
  • Affiliate Clubs: Affiliate club members and sanctioned event hosts
  • Event Participants: Offer your services to owners of multiple dogs with high standards and an active lifestyle with their canines


  • Over 40,000 unique visitors per month
  • Over 150,000 page views per month
  • New and returning visitors: 70% and 30%, respectively
  • Majority of users are female, 66%
  • Majority of users are 2533 years old, 24%
  • Majority of traffic from mobile devices, 56% including tablets
  • Over 6,000 online litter registrations per month
  • Over 3,000 online registrations per month
  • Over 200,000 monthly eNewsletter subscribers
  • Over 6,000 social media followers


For more information about these customer groups and tapestry segmentation, please click here.

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